our approach

Audience first

We start with the base premise found in human centred design that by working closely with the audience we can make more relevant media experiences and events.

We will locate the Agri-Arts Activator in rural and regional areas and invite local people to join in a series of workshops and events. These include integrated human centred design and performance workshops, which are aimed at eliciting stories, discovering talent, engaging the community in the making of films and other cultural artefacts.

Alongside the physical, we have a vibrant social media community in the form of Rural Room. Rural Room has an active community of nearly 60,000 people.